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Are you a Traditional Founder or a Cash Architect?

Here’s the difference:

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Kara McMaster
December 28, 2024

There are two types of business owners:

  1. The Traditional Founder

  2. The Cash Architect

Here’s the difference:

  • The Traditional Founder relies on referrals, chases leads, and hopes their product sells itself. Their revenue is volatile, their content inconsistent, and their offer? Confusing. They’re always for sale, but rarely in control.

  • The Cash Architect is different. They have levers they can pull to generate new sales at will. Their content attracts the right clients with precision (we call it Whale Bait). Their offers are productized, intake capped, and they never chase—because their business works for them, not the other way around.

One is reactive. The other is intentional.

So ask yourself: Which one sounds more like you?

PS: We’re hosting a workshop to show you how we booked 21 sales calls per 100 LinkedIn connections. You’ll get the exact scripts from our $10M Swipe File and the Curiosity Messaging framework that makes prospects come to you.