He called my baby ugly

I opened up my phone and there he was, calling my baby ugly...

I’ve been scaling a campaign with Meta Ads. It’s going well. One video is pulling in a 3.2x return on ad spend. Pretty nice.

But the ads exposed a big problem with outbound prospecting.

If you don’t understand how to play the Gravity Game, outbound will never generate consistent sales.

Now that we’re spending more on Meta, it doesn’t just attract the buyers who pay us $3 for every $1 we spend. It also attracts people who want to do our marketing for us.

So they reach out. But the outreach is bad. Like, really bad.

Most of it looks like this:

“Hey Kara, you should redo your landing page like this...”

“Hey Kara, your content isn’t showcasing your brand well. Let me edit it...”

“Your copy isn’t calling out your audience. Let me rewrite it...”

They’re all forgetting the number one rule in sales:

If your prospect doesn’t believe it’s a problem or a priority, your offer doesn’t matter. Your messaging doesn’t matter. Your pricing doesn’t matter.

And here I am, with a neat little campaign that gets a 3x return and barely takes any work. And people are telling me it’s not working?

Excuse me sir... are you calling my baby ugly?

Because that’s what it feels like.

The real kicker is the ad was literally about how we booked 82 meetings in a single month using LinkedIn for a $14,500 offer.

I show them the message we use in the video. And then they show up in my DMs doing the exact opposite.

A good first message leads with curiosity. It points to a measurable outcome. It’s the linchpin of the entire campaign.

That’s why when I build a LinkedIn outreach campaign, I don’t write just one version. I write eight. Because the first message either pulls someone in or pushes them away.

I’ve got 2 spots left for the LinkedIn Done Right Package.

I’ll build and launch your entire LinkedIn campaign so you get 5 new appointments a week. I set up the tech-stack, create all the messaging, optimize your profile. All done in a day.

If you want the details, reply “done-right” and I’ll send them over.

Best,
Kara