He had 40 days of cash left

When he showed up on the Zoom call, you’d never know anything was wrong.

Calm. Charming.
Telling me he “just wanted to tighten a few things up.”

But three weeks in, the truth came out:

He had 40 days of cash left.

He’d mortgaged the house.
He was pitching investors out of desperation.
His spouse was begging him to get a stable job because the pressure was changing him.
And he was trying to pretend everything was under control when nothing was.

What broke me wasn’t the situation.
It was the reason he was in it.

Investors loved the product.
Prospects liked the product.

But he had no reliable way to bring in new clients.

Every deal he had ever closed came from:

• someone he knew

• someone who referred him

• someone who resurfaced from an old conversation

There was no motion.
No rhythm.
Nothing he could run tomorrow if his network dried up.

So when his referrals stopped coming in?

His business stopped with them.

He told me the lowest moment was sitting in an investor meeting where they said:

He knew they were right.

This wasn’t a talent problem.
It wasn’t a market problem.
It wasn’t even a product problem.

It was a motion problem — no daily rhythm to create demand on purpose.

Once we were honest about that, we finally had something real to build.

I didn’t give him more content to post.
I didn’t hand him a complicated funnel.

We built a press-play rhythm he could run in under 30 minutes:

Wake up → press play → see who’s warm today → make a couple clean dials → book the call → done.

No guessing.
No scrambling.
No cold outreach.

Just one motion, tied to real signals, done the same way every day.

And here’s what actually happened:

Within 6 weeks of working together, he landed his first-ever contract outside of his referral network and beat out a major competitor for a $65,000 deal.

That deal changed him.
Not financially — emotionally.

Because now he had proof:

He could create revenue without begging his network.
He could beat bigger competitors without warm introductions.
He could walk back into investor conversations with a real pipeline, not hope.

He said to me,
“I finally feel like this business is something I can scale, not survive.”

That’s the entire point of The Signal to Dial Playbook.

It’s not about “hustling harder.”
It’s not about becoming a salesperson.
It’s not even about timing.

It’s about having a simple founder-run rhythm that creates conversations every day — without needing content, referrals, or luck.

If you want that rhythm too, join us on Nov 20:
👉 https://info.salesbytes.co/the-signal-to-dial-playbook

We’ll build your exact daily dial motion live.
Less than 45 minutes a day.
Press play.
Do the rhythm.
Book the call.

Join before the countdown hits zero:
👉 https://info.salesbytes.co/the-signal-to-dial-playbook

– Kara