How One Email Changed My Life Forever

It was on this very day, 5 years ago ....

Author

Kara McMaster
December 20, 2024

5 years ago, I was drowning.

It was five days before Christmas, and I was at my desk bawling my eyes out.

I didn’t know how I’d afford Christmas gifts for my kids.

Business #1 had left us $250k in debt. Business #2 wasn’t any better.

My husband had become a stay-at-home dad so I could focus on building it, but it wasn’t working.

I felt like a failure.

Here’s the thing: I thought I was doing all the right things.

Serving clients, making our service flawless, hoping they’d spread the word.

But it felt like a trap.

Referrals would spike, so I’d hire more staff.

Then, if a few left?

That overhead hit like a truck.

December 20, 2019, was my breaking point.

My team needed to be paid, and there wasn’t enough left for my family.

Then it happened.

December 21, 2019, I woke up to an email:
“Ok Kara, let’s do it.”

It was the first client I signed without a referral.

A cold outreach, someone who went through my sales process, and boom—a $4,600 wire transfer hit my account.

Cue more tears—but this time, happy ones. 🎉

That moment changed everything.

I realized if I could do it once, I could do it again. And again. And again.

Fast forward to now:

  • I’m debt-free.

  • I own my home outright.

  • Yesterday, I walked into a dealership and paid cash for a new car.

All of this because I became the owner of a sales-driven organization.

Here’s what that means:

  • A sales-driven business has predictable, repeatable levers for growth.

  • It doesn’t just rely on luck or who you know.

  • And it doesn’t have to feel like a never-ending hamster wheel.

The first step to getting there?

Learn how to create demand from a cold audience.

That’s why on January 2nd, I’m hosting a live workshop.

By the end of it, you’ll have a simple system that:

  • Books 1-2 sales calls daily.

  • Runs in just 15-30 minutes a day.

  • Works for cold outreach, follow-ups, and scaling.

Here’s the deal:

Price: $100 (with a money-back guarantee).
Date: Tuesday, Jan 2, 2025, at 1 PM EST (live).
Deadline: Must grab your spot by December 31, 2024

Don’t build a business that depends on luck. Build one that works every single day.

P.S. Miss this? You’ll never see this exact workshop again. Spots close Jan 1, and after that, no tickets. No replays. No excuses.