How Wes landed a 7-figure deal in 40 days

When Wes joined us, he had a big problem:

• Every deal he’d ever landed came from his personal network or face-to-face interactions.

• He didn’t have a clear offer.

• And he had no leadflow outside of people he already knew.

Fast forward 40 days:

Wes landed a 7-figure deal in the blockchain space, taking his business to a new level.

Now, he consistently gets projects out the door faster and to market.

Here’s what changed—and the 3 key lessons he learned along the way:

1. A clear offer changes everything.
Before joining us, Wes wasn’t confident in his offer.

He wasn’t sure it was exactly what his ideal clients needed, and that uncertainty came through in every conversation.

The shift?

We helped him craft a rock-solid offer tailored to his dream clients.

He knew it was exactly what they were looking for.

When you know your offer is dialed in—and you’ve got a full calendar of appointments—you don’t have to fake confidence.

It becomes real. That’s what happened for Wes.

The clarity in his offer eliminated the neediness, and prospects could feel the difference. Instead of hoping to book a call, they were excited to.

2. Give away the secrets. Charge for implementation and outcomes.
Most founders are afraid to share too much for free, but Wes leaned into it.

He shared valuable insights that proved he knew his stuff.

But here’s the key: he didn’t just stop at the insights.

Wes made it clear that execution—taking those ideas and turning them into results—was where the real magic happened.

That’s why his clients trusted his team to deliver and happily paid for the outcomes they couldn’t achieve on their own.

3. Get crystal clear on your ideal projects.
Before joining us, Wes and his team were stuck taking on too many small, low-value projects.

It left them overworked and spread thin.

We worked together to define:

• The specific types of projects his team excelled at.

• A filtering process to target only the best-fit clients.

• Content that resonated with those ideal clients.

The result?

Wes went from juggling low-value deals to choosing between high-value opportunities.

Now, his team only takes on 1-2 premium projects per month, giving them the freedom to deliver exceptional results while scaling sustainably.

Wes’s story isn’t unique.

It’s the result of getting clear on his offer, installing a system for consistent leadflow, and knowing exactly who his ideal clients are.

If you want to follow the same path and scale your business like Wes, Cold to Curious is opening soon.

Here’s what you’ll get:

• A 1:1 call to craft your $20k/month Appointment Machine and design your 2024 plan.

• Access to the Cold to Curious system for attracting, booking, and closing your most ideal clients.

• A proven process to go from chasing low-value deals to landing high-value opportunities consistently.

We’re opening in 4 days, and this cohort is limited to just 10 spots.

Reply “Curious Cash” and I’ll get you the details before doors open.

Curiously yours,
Kara