If two people interpret your offer differently, you don't have an offer

I was on a call last week with a client who does executive coaching for women.

Her landing page looked clean. 

Her funnel was in place. 

But conversions? 

Barely trickling in.

She said, “I don’t get it—people say they’re interested, but no one buys.”

So I took a look at the offer.

"Transformational coaching to help you own your power and lead your team."

I paused and asked her, “What does that actually mean? More importantly—would two different women read that and walk away with the same understanding?”

She paused. Then blinked.

That’s when I introduced her to something I call The Absolute Rule.

Here’s the thing about offers that convert:

An offer should be absolute, not relative.

If two people can interpret it differently, it’s not a real promise.

Ambiguity creates hesitation. Precision builds trust.

"Own your power and lead your team" sounds empowering. But it means something different to every person who reads it.

Now compare that to:

"Eight 1:1 coaching sessions to help you design a leadership plan, set boundaries with your team, and land your next internal promotion within 90 days."

That’s absolute. It’s specific, measurable, and aligned to an outcome.

We rewrote her offer with that level of clarity—and within days, her conversations started shifting. 

People didn’t just say it “sounded good.” They asked how to sign up.

Because when your offer is clear, cold leads don’t need to think twice. 

They just move.

This is just one piece of what we help you build inside Cash Architects.

We create systems that turn vague, “nice-sounding” promises into clear, compelling offers that speak to cold audiences—and get them to take action.

We have just 4 spots left for this intake. After that, it’s waitlist only—and the price goes up.

Your investment is $200 to start, then $200/week for 16 weeks. One client covers it. The rest is margin.

If you're tired of guessing what works and want clarity on what actually converts, reply with “details” and I’ll walk you through the full plan.

Talk soon,
Kara

P.S. I don’t believe in “trying harder” or “being everywhere.” I believe in offers that say something clear—and systems that sell them consistently. The Absolute Rule is just one part of what we install. Want to see the rest? Reply “details” and I’ll send you the info.