- Kara McMaster
- Posts
- If you’ve never closed a cold lead, read this
If you’ve never closed a cold lead, read this
Referrals are not a strategy
Most founders would rather outsource the most lucrative part of their business than actually master it.
They'll say:
"I'm not a marketing guy"
"I just need someone to run outbound"
"We’ll hire a growth lead once funding comes in"
Here’s the problem:
If you’ve never closed a cold lead, you’re flying blind.
A cold lead is someone who has never heard of you, never been referred, and never engaged with your brand.
You don’t have a predictable sales system.
You have a lucky streak built on trust from people who already liked you.
Referrals are not a strategy.
They cannot be optimized, scaled, or predicted.
When warm leads dry up, most founders panic.
They throw money at a marketing hire and hope someone else will figure it out.
That is a mistake.
Before you can delegate growth, you need to understand it.
You need to know how to turn strangers into sales. Over and over again.
That is why I built The Revenue Room.
It is where founders build the system they should have built years ago.
P.S.
Next week I’m opening spots to The Revenue Room.
It’s where I install a complete client acquisition system in your business, within 24 hours.
We’ll build your outbound campaigns, plug your leaky follow-up, and repackage your offer into a 3-step system that turns cold strangers into $2,500+ clients.
The goal is $20K in new monthly revenue in the next 16 weeks.
One client pays for the whole thing.
If you want the details, reply “build” and I’ll send them.