- Kara McMaster
- Posts
- Most offers fail because of this
Most offers fail because of this
If two people read your offer and interpret it differently, you’re losing sales.
Most offers fall flat not because of the pricing…
…or the bonuses…
…but because nobody understands what they actually do.
They’re vague. Wordy. Smart-sounding but meaningless.
“Empower your audience”
“Unlock your potential”
“Reach your next level”
None of those pass what I call the Meaning Test.
If you show it to two people and they both interpret it differently?
It fails.
Your offer isn’t supposed to sound clever. It’s supposed to make someone say:
“Oh. That’s exactly what I need.”
Not “interesting.”
Not “cool.”
Just “clear.”
The truth is, if your offer doesn’t land in one sentence, it won’t land in 100 slides.
Inside Revenue Room, the first thing we fix is your clarity.
You get your “$2,500 in 7 days” offer nailed down.
Then we do it again.
Then again.
$7,500 in cash becomes your new normal.
Then we stack that into $20K in 16 weeks.
We do it by being boring.
Clear.
And exactly what your audience is already searching for.
-Kara
P.S. I’m officially opening 3 spots inside Revenue Room. If you want me to help you create 3 x $2.5k paydays and stack that into $20k in the first 16 weeks, reply with “build” and I’ll send you the details.