- Kara McMaster
- Posts
- No more “what do I do next?”
No more “what do I do next?”
60-second audit to remove guesswork.
Most LinkedIn plays die from fragmentation, not effort.
Certainty replaces guesswork.
Try this 60-second Certainty Audit (yes/no):
Can a stranger read your headline and know who you help and what result?
Is your ICP narrowed to ≤3 segments with 25–100 names each?
Do you use one opener + one CTA across touches?
Are follow-ups scheduled Day 2/4/7 automatically (no “I’ll do it later”)?
Do you see a simple dashboard for sent → accepts → replies → booked?
Score it:
4–5 yes: You’re ready to scale.
2–3 yes: Fix message + follow-up rhythm.
0–1 yes: Stop sending. Build the system first.
What to do next (10-minute fix):
Rewrite headline: “I help [ICP] get [outcome] in [timeframe].”
Pick one buyer, one problem, one ask. Kill the rest.
Draft a 1-sentence opener tied to a real trigger (role change, hiring, tech).
Map four touches: Connect → Value → Nudge → Close/Break-up.
Route every positive reply to one place. Live in that inbox, not 12 tabs.
When Emilio did this, he didn’t change his offer or go viral.
He just removed fragmentation.
Result: $336k closed from a tiny, precise pool.
When Wes did it, he stopped flying conference to conference.
4–6 calls a week and $1M in <40 days—because each next step was obvious.
If you want the checkpoints installed and live today, reply “launcH.”
I’ll send details.