- Kara McMaster
- Posts
- Outbound isn’t dead. Bad targeting is.
Outbound isn’t dead. Bad targeting is.
47 qualified leads from 159 messages. No new list. Just better timing.
I used to blame outbound.
Low replies. Dead lists. Nothing moving.
Then I changed one thing.
I stopped sending to everyone.
I started sending to people in motion.
159 messages.
47 qualified leads.
Same offer.
Different list.
Here’s the insight:
Cold isn’t the problem.
Irrelevance is.
Static lists train buyers to ignore you.
Signal-qualified lists get them to reply.
Most people send first, then hope it lands.
I qualify before I send.
Here’s how:
• Relevance — are they in your ICP, right now
• Recency — did they take a tracked action in the last 7 days
• Readiness — are they showing signs they’re looking
You don’t need a new list.
You need to work the right part of the one you already have.
On Sept 23 at 11AM EST, I’ll show you how in:
The Buying Pocket
How to turn outbound into warm replies by sending only when the signals say “now.”
🎟️ Grab your ticket for $49 (replay included)
https://info.salesbytes.co/buying-pocket
You’ll walk away with:
• The qualify-before-you-send checklist we use daily
• The exact filters that pulled 47 qualified leads from 159 messages
• Cross-platform signals that flip cold to warm in 15 minutes or less
Outbound isn’t dead.
Your list is stale.
Let’s fix that.
🎟️ Save your seat here
https://info.salesbytes.co/buying-pocket
– Kara
PS. Bring your niche. I’ll show examples across industries. And when you attend live, you’ll get the Signal-to-Meeting Swipe File — our private doc of signal patterns and message triggers. $97 value. Free with your ticket. Not sold after.