Sales isn’t about being likable.

It’s about this:

Author

Kara McMaster
February 11, 2025

A lot of people think closing deals is about being likable, finding common ground, or building rapport through small talk.

But the kind of rapport that actually closes deals isn’t about talking about golf or where you grew up. It’s about one thing:

Making the prospect feel like you understand their problem better than they do.

That’s it.

And that’s why sales is way more mechanical than most people realize.

Why Most People Lose Deals Without Realizing It

After reviewing thousands of sales calls, I’ve seen that most people don’t lose deals because their offer is bad.

They lose deals because:

  • They ask the right question at the wrong time

  • They introduce the offer too soon before trust is built

  • They think they’ve addressed the real problem—but they haven’t

The difference between a 20% close rate and a 60% close rate isn’t about personality. It’s about mechanics.

The timing of when you ask a question.
The way you frame the problem.
The sequence in which you present your offer.

When you get these mechanics right, everything changes.

This is Exactly What I’m Teaching Inside The 6-10 Close Workshop

In this live workshop, I’m showing you:

  • The 1-2-3 Method – A simple, repeatable structure that builds trust and leads to a confident yes

  • The exact questions you need to ask to uncover objections before they happen

  • How to simplify your pitch into 3 clear steps, even if your offer feels complex

  • A call review framework to pinpoint weak spots and improve your close rate

  • The one small shift that makes sales calls feel effortless instead of awkward

Early Bird Pricing: Only $100

Tomorrow is the last day you can grab an early bird ticket for just $100 before the price jumps to $297.

If you want to close more deals, with less effort, this will be the most profitable 90 minutes you spend all year.

See you inside,
Kara