Stop playing the Commodity Olympics

Had a call with a consultant yesterday.

I asked him:

And he froze.

Because honestly? He didn’t know.

Same services. Same process. Same “we deliver results” promise.

He’s competing in the Commodity Olympics.

Here’s the problem:

If your prospect can’t tell the difference between you and your competitors,
they default to the only thing they can compare: price.

You become a line item.
Lowest bidder wins.

But here’s the truth: you’re not the same as everyone else.

You have a unique way of solving problems.
A process nobody else has.
Insights they can’t Google.

You just haven’t packaged it in a way that makes you incomparable.

That’s what my Conversion Engine™ does.

It:

• Extracts your unique methodology

• Packages it into a proprietary framework

• Positions you as the only choice, not another option

Delivered in 6 business days.
$1,997 investment.

2 spots left.

When you do this, you stop getting asked “What makes you different?” —
because the answer is baked into your positioning.

Reply VSL and I’ll send you the details.

– Kara

P.S. Your prospects want to choose you. Give them a reason that isn’t “I’m cheaper.”