The Cold First Formula That Makes Scaling Predictable

Most businesses struggle to scale when they move beyond referrals.

Not because they aren’t good at what they do. Not because their product isn’t great.

But because they don’t realize that referrals and inbound leads hide the flaws in their offer, messaging, and targeting.

When someone refers you, trust is already built.

You don’t have to convince them to take the next step.

But when you start selling to a cold audience, that trust is gone.

If your offer and messaging don’t hit hard enough, they ignore you.

If your targeting is off, you waste time on the wrong people.

And if you don’t fix these three things first, no amount of ads, outreach, or content will save you.

Most businesses try to figure this out by dumping money into paid ads.

That’s the fastest way to burn cash while guessing what works.

The most cost-effective way to find and fix gaps in your offer and messaging?

A cold outbound campaign on LinkedIn.

LinkedIn gives you:

✅ Instant feedback on what gets a response
✅ A targeted way to test messaging on decision-makers who need what you sell
✅ The ability to refine your offer before you ever spend a dollar on ads

Since 2017, we’ve spent tens of millions in ad spend and run campaigns for hundreds of businesses.

Every time, LinkedIn is where you test first.

If you can get a cold audience to say yes, scaling becomes predictable.

If you can’t, it means your offer, messaging, or targeting need work—before you waste money elsewhere.

The businesses that get this right don’t just scale.

They dominate.

Kara

PS If you want to install the Cold First Formula and start booking calls from a cold audience without spending a fortune, reply “Waitlist” and I’ll send you the details.