The Gravity Game:

Most businesses play the sales game backwards.

They chase. They push. They convince.

But the real winners? They attract.

Sales is a game of psychology.

You can’t convince someone to buy if they don’t already want what you have.

The goal isn’t to chase a yes.

The goal is to become the only option that makes sense.

Think about it like this.

A woman walks into a bar.

She’s the most stunning woman in the room, effortlessly commanding attention.

She’s looking for Mr. Right, but she’d never dream of approaching a man.

Why?

Because men don’t desire someone who begs for attention.

They want the prize.

And she is the prize.

She knows her value.

She’s the kind of woman everyone wants but few can have.

So she makes her move, but it’s subtle.

A glance. A hint of interest.

That’s it.

From there, the men have to come to her.

Because she holds what they desire.

This is exactly how you need to show up in sales.

Most people are too eager, too available, too quick to agree to whatever terms the prospect wants.

They send DMs that scream “please pick me.” 

And then they wonder why no one bites.

But when you flip the dynamic, when you establish yourself as someone not everyone gets access to, the chase reverses.

People want what they can’t easily have.

And when access to you is limited, their desire grows.

This isn’t just theory.

It’s science.

Our brains take milliseconds to decide whether to absorb information or trigger fight-or-flight mode. 

This instinct served us well as cavemen.

And it’s still at play today.

Your prospects rely on their Croc Brain too, especially when they open their inbox on LinkedIn.

If your message triggers fight-or-flight, it won’t matter how good your offer is.

To bypass the Croc Brain, you need a strategy.

A messaging playbook built on The Gravity Game.

Kara

PS Cash Architects is officially open, and we have just 5 spots available for this intake. If you want to install this strategy and build a $20K/month appointment machine in 16 weeks, reply “Cash Architect” and I’ll send you the details. Once these spots are gone, they’re gone.