The guy on Facebook who doesn’t get it

Saw a comment on one of my Facebook ads the other day:

“If you’re so good at booking sales calls on LinkedIn, why run ads?”

Great question. Here’s the answer:

I don’t rely on one channel. Ever.

Not LinkedIn.
Not referrals.
Not ads.
Not DMs.

A business built on one channel is a business built on rented ground.

Instead, I build levers.
Levers I can pull whenever I want.

Every lever feeds new business, and because I track inputs and KPIs for every channel, I know exactly how much business each one brings in.

The guy who left that comment? He’s missing the point.

A good marketing strategy isn’t about picking the “best” channel. It’s about stacking channels and running them in sync, so you’re never at the mercy of just one.

PS: We’re hosting a workshop next week to give you the exact scripts and swipe file we use to book sales calls on LinkedIn. It’s $100. If you want more details, go here: https://casharchitects.com/10m-swipe