- Kara McMaster
- Posts
- The most expensive lead is the one you already had
The most expensive lead is the one you already had
and let walk away
"You don't need more leads. You need to be on the list."
Here's a stat that should scare you.
94% of B2B buyers do their research and create a short list before they ever reach out to their network for help.
Read that again.
They've already decided who they're considering before they ask a single person for a recommendation. Before they respond to a single cold email. Before they take a single sales call.
If you're not on that short list, you're not getting in.
So how do you get on the list?
You show up where they're doing their research. Not with a cold pitch — with value, in the exact conversations they're already having about the problem you solve.
Our AI monitors Reddit, YouTube, LinkedIn, Instagram — every 3-4 days — and identifies the people who are actively researching topics related to what you sell.
Then we put you in front of them before they've made their decision.
One of our clients used this to land a million dollar contract in 40 days. They didn't get lucky. They got on the list.
If you want to see what this looks like for your business, just reply "yes." I’ll send you the details.
Kara
PS — By the time someone asks their network for a recommendation, the decision is almost made. The win happens before that. That's what we do.