- Kara McMaster
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- The Paid Trust Curve (Why High-Ticket First Fails)
The Paid Trust Curve (Why High-Ticket First Fails)
33% churn to 8% churn - here's what changed
One out of every three clients quit.
33% percent churn.
They would pay us, start strong, then disappear within 90 days.
I thought it was a delivery problem.
It wasn’t. It was a trust problem.
When someone pays over two thousand dollars without ever working with you, they walk in skeptical.
Foot tapping. Arms crossed. Clock watching.
They are not wondering if you can help. They are wondering how fast they can leave if you don’t.
So we changed the entry point.
We stopped selling high ticket first and started selling proof first.
A small offer. A fast win. Then we invited them into something bigger.
We call it the Paid Trust Curve.
Example: We ran outbound to a cold prospect. Sold him a two hundred dollar workshop. He got a result, fast.
Then we offered a four month package, paid in full. Sixteen hundred dollars. No call. No pitch. Just yes.
Churn dropped from 33 percent to 8 percent.
Same product. Same delivery. Different sequence.
This Friday at 12pm EST, I will break it all down.
What to sell first. How to price it. The exact structure that turns two hundred dollar customers into ten thousand dollar clients.
It is $3 to join. Recording included.
Here’s the link to grab your spot:
👉 Click Here
- Kara
P.S. Eight percent churn means ninety-two percent of your clients stay. That is not just better retention. That is a different business entirely.