The “Product Guy” Problem

Most founders hit the same wall.

By this point, I’ve worked with hundreds of entrepreneurs, and I’ve seen the same narrative repeat itself:

“I’m a product guy.”

It’s not a bad thing.

Being product-focused probably got you to $500k or even $2M/year in revenue.

But here’s the kicker:

You gave yourself a pass on learning how to bring in new business.

Your network and referrals got you here. But they won’t take you further.

And now, you’re stuck.

Revenues plateau for years … or worse, decline when a couple of good clients leave.

The CEO tries everything: agencies, marketing hires, random strategies.

None of it works because the real problem is this:

You skipped the chapter on building a system to turn cold leads into warm buyers.

Good news?

It’s fixable.

All you need is a simple machine.

Here’s how it works:

• A small tech stack and 1-2 overseas team members.

• A playbook that identifies your best clients, sends high-impact messages, and gets them curious enough to book a call.

• This system books 1-2 appointments a day at less than $35 per booked call.

Next week, I’m walking Cash Architects through exactly how to set this up:

Here’s what we’ll cover:

• How to hire a VA who filters out time-wasters.

• Training and workflows that let them run the system without micromanaging.

• Messaging frameworks that book calls consistently while you run your business.

• A setup so efficient it costs $6/hour and frees up your time.

Tickets are $100, and you’ll get the recording, SOPs, templates, and scripts.

Will I see you there?

Sign up here.

Kara

P.S. Only 2 days left to grab a spot. Doors close Jan 25th—or sooner, if the last 3 spots sell out. I keep these workshops small to give everyone hands-on help. Don’t wait: Reserve your spot now.