The Real Reason I Don’t Worry About Leads Anymore

Sometimes I forget just how unfair the advantage is when you actually know how to turn strangers into buyers.

Yesterday I was at jiu jitsu.

My kids do the 5pm class. I do the 6.

We’ve been at it 3-4x/week for the last 10 months. It’s become “our thing.”

I sat next to another dad. Our boys were sparring. We got to talking.

He runs a business too.

But he looked tired.

He used to train. Now he’s “too busy.”

Been there.

I asked about the bottleneck. He said “ops.” But ops wasn’t the problem. Talent was.

So why not hire?

Because the revenue couldn’t support it.

So I told him about what I’ve built.

How we acquire clients completely free.

One of our funnels has brought in 541 customers and not a single dollar was spent to get them.

Why?

Because 41% take the upsell, and that lets us liquidate ad spend. The funnel pays for itself and then some.

Yes, some days we spend thousands on ads.

But I know my numbers. I know what each client is worth. So I don’t stress. I just press “go.”

One of our best-performing ads? Hasn’t been touched since February. Still gets us customers every day. On autopilot.

That’s what mastering client acquisition gets you: Control.

I can turn the dial up. Or down. I’m not hoping for referrals anymore. I don’t pray for leads. I make them.

When I want more clients, I send more DMs. I bump the ad spend.

And because our systems are dialed in, I don’t need to “grind.” I just adjust.

That dad? He reminded me of me. 100-hour weeks. No space for hobbies. No control.

Now I’ve got both.

P.S.

Next week I’m opening spots to The Revenue Room.

It’s where I install a complete client acquisition system in your business, within 24 hours.

We’ll build your outbound campaigns, plug your leaky follow-up, and repackage your offer into a 3-step system that turns cold strangers into $2,500+ clients.

The goal? $20K in new monthly revenue in the next 16 weeks.

One client pays for the whole thing.

If you want the details, reply “build” and I’ll send them.