The secret behind our insane video reply rates

The last spot in The Revenue Room is officially gone.

But the moment I announced it, my inbox lit up with messages from people asking the same thing:

“Can you break down the video outreach method you taught in the workshop?
I didn’t take enough notes.”

So this email is for you.

Not the pitch.
Not the offer.
Just the part everyone wanted more of.

Here’s what I didn’t get to fully unpack on the workshop call:

1. Video works because it follows human rules, not marketing rules

In the workshop, I compared video to walking up to someone at a networking event and extending your hand.

It’s human.
It’s direct.
It’s impossible to ignore without feeling rude.

That’s why it works so well.

A short, custom video shows:

• you looked them up

• you found something relevant

• you took real time to reach out

It immediately separates you from the “copy-paste DM crowd.”

2. You send video to people who already showed intent

Most founders send video to the wrong people.

Here’s who it actually works best for:

• people who just engaged with your content

• people who viewed your profile

• new connections

• old leads who stalled out

• people who engaged with a competitor

These people aren’t cold.
They’re warm-but-silent.
Video pulls them out of lurking mode.

3. Your hook is the difference between a reply and silence

This is the part everyone wanted repeated.

Before you hit record, find one detail that proves the video was made for them:

• something they posted

• something on their profile

• somewhere they used to work

• something human or personal

• something you genuinely noticed

You only need one.

The hook earns the next 30 seconds of attention.

4. Your job is NOT to pitch — it’s to diagnose

This is where 90% of video outreach fails.

The point of the video isn’t to sell.
It’s to make the person think:

“This person gets my world.”

You’re speaking to:

• a challenge they’re dealing with

• a pattern you’ve seen 100 times

• a problem they’ve probably normalized

A micro-diagnosis is more powerful than any pitch.

5. The soft CTA is where the reply happens

This is the piece most people skip.

Your CTA shouldn’t be:

• “Book a call”

• “Here’s my calendar link”

• “Can we meet?”

Too fast.
Too much pressure.
Too out of sync with the moment.

The soft CTA is simple:

• “If it’s helpful, I can share what’s been working for others in your space.”

• “If you want a quick idea, happy to send it.”

• “If this is on your radar, we can compare notes.”

Light.
Low-friction.
Easy to say yes to.

6. Follow-up can be playful (and still convert)

This was everyone’s favorite part of the workshop.

If someone watches but doesn’t reply, you follow up with:

“Did you really think the video was that bad?”

It’s human.
It makes people smile.
And it pulls responses out of people who normally never reply.

7. The only real “secret” is consistency

I said this on the call and I’ll repeat it here:

10–15 videos per day → 20 minutes → predictable replies.

Not a grind.
Not a full-time job.
Just consistency.

Video works because it’s rare.
Consistency makes it unstoppable.

This is everything people asked me to break down after the workshop.

And since The Revenue Room is full right now, I didn’t want to leave anyone hanging

— Kara