The secret to booking 21 sales calls per 100 connections

When we started DMing prospects on LinkedIn, we tried the “proven” scripts that everyone uses.

The result?
10 leads per 100 messages sent.

Not bad. But we knew there was a better way.

When we switched to what we now call Curiosity Messaging, everything changed.

We booked 21 sales calls per 100 ideal clients we connected with.

Here’s what made the difference:

Curiosity Messaging is about sparking interest, creating authority, and leaving breadcrumbs for prospects to follow. 

It flips the usual dynamic.

Instead of screaming:

“I need this sale.”

It says:

“I’ve got something valuable—but you’ll need to lean in to find out more.”

Here’s how we made it work:

• Volume + consistency: No message works if you’re not showing up. Reach out daily. Stay in the game.

• Profile = insight: Your profile should scream, “I have the answers.” Skip the fluff. Show you know their problems and hint at the solution.

• Curiosity + authority: Your DMs should say, “I can help, but I won’t chase.” The right frame warms cold connections fast.

Most people on LinkedIn send low-value, transactional messages that are easily ignored.

Curiosity Messaging changes the conversation. Prospects stop thinking:

“Who is this, and what do they want?”

And start wondering:

“Who is this, and how can they help me?”

The result?
We went from 10 leads per 100 messages to 21 sales calls per 100 ideal clients connected with.

PS:

We booked 21 sales calls per 100 ideal clients using Curiosity Messaging. At the workshop, I’ll show you exactly how we did it and how you can too. Seats are limited. Grab yours here: https://casharchitects.com/10m-swipe