- Kara McMaster
- Posts
- This is why AI isn’t recommending you
This is why AI isn’t recommending you
And the fix costs less than lunch.
I talk to a lot of smart founders.
Brilliant offers.
Beautiful websites.
Strong brands.
Testimonials for days.
And yet…
They’re invisible online.
Not because their work isn’t good.
But because AI can’t understand their website.
And in 2026?
Visibility won’t be decided by Google alone.
It’ll be ChatGPT, Perplexity, Claude, Gemini, Copilot…
Every AI assistant people use when they ask:
“Who’s the best [your niche]?”
“Which agency should I hire?”
“What is a software I can use to achieve [the problem your SAAS fixes]?”
Here’s the part no one wants to admit:
You can have everything dialed in…
and still not show up
if AI can’t read, categorize, and trust your site.
That’s the new choke point.
I’m seeing it everywhere — even with clients who’ve closed $336K deals, $50K deals, $65K deals.
Their work was exceptional…
but their websites were built for humans, not AI.
And AI needs structure, not vibes.
Most sites right now are:
❌ messy
❌ unclear
❌ impossible for AI systems to interpret
❌ full of headings, URLs, images, and metadata that mean nothing to machines
And every day they stay that way?
AI recommends someone else.
That’s why I’m hosting something important:
A short, zero-fluff workshop that fixes the part of discoverability nobody is talking about —
how to make your website AI-readable so tools actually recommend you in 2026.
If you want to show up when people ask AI for the best in your niche…
this is the thing to attend.
Reply “details” and I’ll send everything over.
— Kara