- Kara McMaster
- Posts
- We scrapped sales calls. Sales went up 87%.
We scrapped sales calls. Sales went up 87%.
Here's how to make that shift:
24 months ago, I had a team of 17.
Setters. Account executives. Ops managers just to keep it all running.
We were doing $150K, $170K months.
I believed in lean businesses, but our profits were a joke. I was barely able to pay myself the $120K salary I set.
80-hour weeks. No time for myself, my kids, my husband. If someone asked me about hobbies, I would’ve laughed.
I told myself: “This is just part of the sacrifice. I’ll have time later. When I make it big.”
Then we switched models.
We went from 17 team members to 2.
One VA. One tech wizard.
We scrapped sales calls completely. Because we got good at communicating our offer in a single Google Doc.
We built an audience. A list of people who saw the problems we fix and how we help.
Fast forward to today:
Healthy profits. Low overhead. More time.
I now have a life.
I snowboard three times a week.
Train Brazilian jiu-jitsu.
And for the first time in years, I have hobbies.
I’m a more interesting person. My relationships are thriving.
I still solve the same business problems as 12 months ago.
The difference? I stopped obsessing over a big sales team.
I’m not saying sales calls are dead for every business.
But ask yourself:
How excited are you to take them? To sit through them?
It’s not a fun experience. And business is shifting.
I’m taking 7 spots to help business owners do the same.
When we made this switch, our sales jumped 87%. Then another 44% the next month.
We can build this for you too.
A system that makes businesses raise their hands to see your offer.
A system that gets an easy yes—then turns that yes into 5- and 6-figure deals.
Our goal: $20K in the first 16 weeks.
Reply "belief" and I’ll send details.
-Kara