We tweaked one thing to beat his Billion Dollar Competitor

We didn’t change his offer.
We didn’t change his pricing.
All we did was tweak how he positioned it.

One of our clients built an AI HR sourcing tool.

Through customer interviews, we found a hidden goldmine: U.S. healthcare companies had strict diversity hiring quotas—but no good way to find candidates who fit.

The big players in the space? Ignoring the problem.

So we repositioned his tool.

Instead of being “just another sourcing tool,” he became the only sourcing tool built for banks & healthcare orgs needing to hit diversity quotas.

What happened?

They picked him over larger competitors.

Not because he was cheaper. Not because his tech was better. But because his positioning made him the safest and most obvious choice.

When your positioning is dialed in, you don’t chase prospects. You attract them.

What Positioning Really Is (And What It’s Not)

Positioning is not branding.
Not a slogan. Not a logo. Not a tagline.

Positioning is how your customers compare you to their other options.

Your prospects are always making subconscious comparisons. They see your offer and immediately categorize it based on what they already know.

Your job? Shape that perception.

If you don’t, the market will do it for you. And trust me—that’s never in your favor.

• Kara

P.S. We’ve got 5 spots left for the next intake at Cash Architects. We help you:
✅ Craft an offer that attracts, not chases.
✅ Build a sales process that eliminates sales calls.
✅ Generate $20K in 16 weeks.

Reply "5" if you want the details.