- Kara McMaster
- Posts
- “Who’s the best...?” How AI decides who shows up first
“Who’s the best...?” How AI decides who shows up first
The way people search has changed — their decision path has too.
A funny thing has happened over the past year:
People stopped “researching.”
They stopped opening 12 tabs.
They stopped comparing reviews.
They stopped scrolling through pages of Google results.
Now, they just ask.
They ask AI the questions they used to ask their most trusted colleague:
“Who’s the best business coach for service providers?”
“Which consultant actually gets results?”
“What agency can help me with LinkedIn?”
“Who’s good at fixing sales problems?”
And here’s what’s wild:
AI doesn’t give them options.
AI gives them answers.
One.
Maybe two.
And for the person asking?
The search ends right there.
That’s the new discovery path.
No funnel.
No nurture sequence.
No “warming up.”
Just → ask → get → choose.
Which means something important:
If you’re not one of the answers AI gives first, you don’t exist in the buying moment.
It’s not that people don’t want what you do.
It’s that AI makes the choice before they ever find you.
And what determines who gets recommended?
Not popularity.
Not follower count.
Not who posts the most.
Just this:
How quickly AI can understand your website.
That’s it.
The businesses who win in 2026 will be the ones AI can read in seconds —
not the ones with the biggest personalities
not the ones with the loudest brands
not the ones who post 42 times a week.
Just the ones who are easiest for AI to categorize and trust.
And the good news?
Becoming “AI-recommendable” isn’t complicated.
It’s structural.
Simple.
Learnable.
And fast to implement.
I’m walking you through the entire process, step-by-step, from zero tech knowledge —
in my AI AUTHORITY BLUEPRINT™ workshop.
Live Friday, Dec 12 @ 2pm EST
$47 — Replay included
👉 Save my seat for $47
https://info.salesbytes.co/the-ai-authority-blueprint
— Kara