Why I stopped pouring money into ads (and what I do instead)

"Just run some Facebook ads!"

If I had a dollar for every time I’ve heard that…

Here’s what most people won’t tell you:

Ads don’t fix unclear offers.

I learned the hard way: spending money on ads before your message is dialed in is just buying silence at scale.

I had campaigns that looked great. Fancy graphics. Clever copy.

But no traction. No sales. No clarity on why it wasn’t working.

Turns out, the problem wasn’t the platform.

It was the pitch.

Until I fixed that, no amount of ad spend was going to save it.

I call it the Cold-First Formula.

Instead of starting with ads, I started with cold:

DMs. Emails. LinkedIn outreach.

Why?

Because cold leads are the toughest to convert.

If you can get them to say yes, you can get anyone to say yes.

Cold forces clarity.

Your message hits or it doesn’t.

There’s no hiding behind targeting or design tricks.

Once your pitch works cold, then you run ads.

But not before.

This is how I went from $250K in debt to debt-free, house paid off in cash—without relying on “launch season” or hoping something sticks.

Now I run ads with confidence, knowing I’m scaling something that’s already proven.

This is one of the systems we build inside Cash Architects.

It’s $200 now, then $200/week for 16 weeks.

Want to see how we help you land 3 clients at $2.5K each—and then roll those into monthly recurring revenue?

Reply “details” and I’ll send over exactly how it works.

Talk soon,
Kara