- Kara McMaster
- Posts
- Why “personalization” is killing your outreach
Why “personalization” is killing your outreach
The wrong kind of personal touch can cost you deals.
Most business owners think personalization means proving you looked at someone’s profile.
They comment on a recent post.
Mention a work anniversary.
Offer congratulations on a promotion.
That’s not personalization.
That’s filler.
Personalization only works when it moves the conversation forward.
When it sparks a reply that creates momentum toward a real business conversation.
When I studied thousands of LinkedIn conversations that turned into booked calls, the first message didn’t look like “small talk.”
It created a reason for the other person to respond now, not later.
If your outreach feels warm but doesn’t turn into calls, this is the gap.
And fixing it will change your calendar.
In The Art of the First Reply, I’ll break down why certain openers trigger responses from your ideal client, while others get ignored, even when they’re “personalized.”
When you can turn those replies into 2–3 booked calls per profile per day, you stop worrying about the pipeline.
You have stability.
You can grow on your terms.
Reserve your spot here: https://info.salesbytes.co/art-of-first-reply