Why scaling without foundations is a dangerous game

“I think I need to hire a marketing agency.”
“Why?”

A founder came to me recently with this exact thought. His SaaS company had grown entirely through referrals, and his calendar was emptying fast.

“My network is drying up, and I need leads,” he explained.

“What’s your plan?” I asked.
“I’m thinking of hiring a marketing manager or maybe an agency.”

Here’s the problem with this approach:

Most entrepreneurs unknowingly throw money at marketing agencies or hire expensive managers without first understanding what good messaging and offers look like.

They skip over the foundations—what makes cold prospects curious enough to take action.

The result? Disappointment.

They have no way to measure success because they don’t know what success looks like.

If your offer can’t excite a cold audience, no amount of ads, outreach, or marketing muscle will save you.

That ad spend or marketing hire? It’s just money down the drain.

Here’s what my business looks like now:

• A full calendar of sales calls with leads who are ready to buy.

• A team that handles list-building, outreach, booking, and closing, so I don’t have to.

• The freedom to focus on being the CEO, not constantly worrying about where the next client is coming from.

The difference? I built a system—a predictable growth engine that produces business on demand.

If that’s the kind of business you want to run, I’ll show you how to build it inside Cold to Curious.

What is Cold to Curious?

It’s a private invite community designed to help you break free from the referral trap and install a $1M/year growth engine, converting cold leads into high-value clients with just 90 minutes of effort a day.

Here’s how we do it:

1. Your Appointment Machine

   • Install the Curiosity Paradox Formula, our system for turning cold leads into curious, high-value prospects.

   • This produces daily appointments without relying on ads or luck.

2. High-Trust Sales Environment

   • Set up a plug-and-play system that shows cold leads the right info, at the right time.

   • This setup turns curiosity into bookings, allowing you to close 30% of deals with minimal effort.

3. Team-Managed Systems

   • Build a team to handle list-building, outreach, and appointment booking.

   • Your only job? Show up for sales calls and scale the business.

Here’s what the journey looks like:

• Phase 1: $20,000/Month (Weeks 1-16)
  On a 1:1 call, we’ll define your ideal client, craft the offer that excites them, and install the tech stack to automate the process. By the end of Phase 1, you’ll have an Appointment Machine that generates $20k/month.

• Phase 2: $50,000/Month (Weeks 17-34)
  We’ll implement the Curiosity Paradox Formula to increase recurring revenue to $50k/month while keeping your time commitment under 90 minutes per day.

• Phase 3: $84,000/Month (Weeks 35-52)
  Build a team that scales the machine to 5+ daily appointments, driving $1M/year in revenue. Your involvement? 5 minutes a day.

Investment?

This program is designed to pay for itself: one client could cover your costs in the first 30 days.

• $200 now and $200 weekly.

• No long contracts, no fluff—just a system that works.

What’s next?
Reply with “Curious” to reserve one of the 10 available spots in this intake.

Let’s make 2025 the year you finally run a business that works for you.

Curiously Yours

Kara McMaster