Why scarcity isn’t a tactic—it’s the truth

You don’t share enough with your audience, prospects, and clients what your true capacity is.

Scarcity isn’t fake. It’s not a tactic. It’s true.

You just need to do a better job of establishing what your capacity is.

Whether you’re a service or product-based business, chances are you hold a limit on how many new clients or sales you can take on each month.

If you’re not sharing that number—frequently, throughout your content and sales process—and you lead with the frame of “always open, always helpful,” then your prospects will treat you as such.

Look at Starbucks, for example. 

Their famous pumpkin spice latte is only available during the fall. 

And this past fall? 

They saw a 24% spike in foot traffic—all because of those basic girlies lining up to get their taste of a latte with a few extra pumps of syrup made in a lab.

But those basic girlies know: 

Get it now, because it’s gone when Christmas arrives.

You must teach your audience that there are consequences. 

At this business, things go away.

When you’re clear on the goals you hold for yourself and your business, it’s actually easy to find the scarcity in your offer.

Take us at SalesBytes. 

We keep a very small team. 

It’s just me and my co-founder with a few employees working behind the scenes.

We don’t have “account executives” to pass people off to. 

It’s just me and Samy hosting our workshops and leading the businesses inside our Cash Architects.

And we know that once we hit $200K/month in sales, we’re done. 

The only way to work with us will be when someone leaves.

Why?

For one, Samy and I are both moms, and we have a life outside of this business. 

Before this, we built multiple 7-figure companies and launched partnerships that went from $0 to $100K in 30 days.

Me personally…

I own my house—no mortgage.
I drive a practically brand-new car—no payments.
I have zero debt and a very healthy investment portfolio.

I’m at the stage in life where I want more time with my kids and hobbies.

I’ll bet you do, too.

I know exactly how many new clients we need each month to hit our freedom number by the end of 2025.

So, when I say there are only X spots available, it’s the truth. 

There are only so many spots I have available on my calendar for new clients.

I advise you to do the same:

1. Get clear on how many new clients you need to hit your goals.

2. Build your schedule around your life.

3. Communicate your scarcity so your audience knows what’s at stake.

You’ll keep profits high, your schedule clear, and yourself paid—without the burnout.

PS: We’re hosting a workshop this January and giving attendees the $10M Swipe File. It has all the conversations we’ve used on LinkedIn to land 6- and 7-figure deals with a totally cold audience.

If you want the details, go here: https://casharchitects.com/10m-swipe

Curiously yours,
Kara