- Kara McMaster
- Posts
- Why Your Leads Don’t Trust You
Why Your Leads Don’t Trust You
(Yet)
Most people in business make the same mistake:
They think one ad, one email, or one cold DM is all it takes to close a client.
But trust doesn’t work like that.
Here’s what it really takes:
📅 7 hours of total trust-building time.
👋 30+ touchpoints across multiple mediums.
This means your prospects need to:
Watch your videos.
Read your PDFs or case studies.
Engage with your posts.
See you pop up in their inbox, feed, or DMs.
It’s not one channel. It’s 11 different ways of showing up before someone says, “Let’s do it.”
Five years ago, I didn’t understand this.
I was running ads, creating content, and sending messages. But nothing worked.
Because I was skipping steps—trying to get strangers who had no idea who I was to trust me enough to hand over thousands of dollars.
It wasn’t until I learned how trust really works that everything changed.
I built systems that didn’t just get leads—they warmed them up.
These systems worked for me across multiple channels, creating the 7 hours and 30 touchpoints needed to close deals.
Three weeks later, I signed my first $4K client from a cold lead.
You don’t just need more leads—you need systems that build trust automatically across multiple touchpoints and mediums.
Without that, every call ends in:
“Let’s circle back next quarter.”
“I need to talk to my partner.”
“Can you send me a reference?”
That’s why inside Cash Architects, we don’t just help you book appointments.
We install trust-building systems that:
1️⃣ Work across 11 mediums—email, PDFs, posts, and more—to keep you front of mind.
2️⃣ Create 7 hours of engagement automatically, building curiosity and trust.
3️⃣ Turn cold leads into ready-to-buy clients before they ever book a call.
Here’s how to claim one of the last 4 spots for January:
1️⃣ Reply “Cash Architects” to this email.
2️⃣ I’ll send you all the details about the system that adds $20K/month in predictable revenue in just 16 weeks.
3️⃣ Reserve your spot for $200 today. Weekly $200 payments begin once we get started in January—no long contracts or hidden fees.
Only 4 spots remain at this price for the January intake.
Once these are gone, the price increases—and when we reopen for the next intake, the price will go up again as we get closer to our freedom number.
P.S. Five years ago, I cried tears of relief when I cracked the trust-building code. Today, I’ll hand you the same system to transform your business. Reply “Cash Architects” to this email for the details.