- Kara McMaster
- Posts
- Your Business Depends on You. That’s the Problem.
If your business couldn’t run without you, it’s not really a business.
You’re the one chasing leads.
You’re the one closing deals.
You’re the one keeping things afloat.
It feels productive, but here’s the truth:
You’re one bad day away from everything falling apart.
You can’t grow because you’re already at capacity.
No one would buy your business because it’s not an asset—it’s a job.
This is what’s called keyman risk.
If you’re the key to everything, there’s no leverage. No scalability. No freedom.
But it doesn’t have to stay this way.
The businesses that scale—and survive—do one thing differently: They delegate.
Delegation isn’t just about lightening your workload. It’s about building a system where:
You’re not the only person responsible for growth.
The business runs smoothly, even when you’re not there.
Someone else handles the repeatable tasks, so you can focus on strategy.
Think about outreach.
It’s critical to keeping your calendar full, but it’s not something you need to do yourself.
When you hire the right people and give them a repeatable system, your business keeps growing while you focus on the big picture.
But delegation is a skill, and most people get it wrong.
They hire too fast, train too little, and micromanage too much.
I’ve been there, and I’ve wasted the time and money to figure it out the hard way.
That’s why I’m hosting the Outreach Automation Blueprint workshop on Jan 30th at 1 PM ET.
In 60 minutes, I’ll show you exactly how to:
Hire a Virtual Assistant who books 1-2 appointments daily, without you having to micromanage.
Build a LinkedIn outreach engine that works for less than $6/hour.
Free up your time to scale without sacrificing your sanity.
If you’re ready to stop being the bottleneck, grab your spot before Jan 25th.
It’s time to build something that doesn’t just depend on you.
See you on Jan 30th,
Kara