Your next client is broadcasting right now. Here's what it looks like.

Hey ,

The word "signal" gets thrown around a lot in marketing right now.

I want to be specific about what it actually means. Because the specificity is what makes it work.

A signal is not a lead score. It's not a demographic match. It's not someone who visited your website.

A signal is a specific, observable action your ideal client takes, publicly, on the internet, that tells you they are entering a buying window right now.

Let me give you three real examples.

The CTO hire signal.

In the blockchain development world, when a company announces a new CTO appointment, it almost always means one thing.

A project is off-schedule and they need external expertise fast.

The window between the announcement and the moment they've already chosen someone is roughly 48 to 72 hours.

Wesley Crook's team was monitoring exactly this signal. When it fired, the outreach went out immediately. The message didn't pitch blockchain services. It spoke directly to the specific problem that company had at that precise moment.

The result wasn't a sales call. It was a strategic conversation.

A $1 million contract followed 40 days later.

The Reddit thread signal.

A target executive posted a specific process question in a public Reddit thread. Not a general question. A very specific one that revealed exactly where they were stuck.

The outreach referenced the exact problem they had described.

The response rate was 4x higher than any previous campaign. Because it wasn't cold. It was timed. The prospect felt understood before the first word of the pitch.

The podcast engagement signal.

A cluster of ideal clients were engaging with a specific podcast episode about a problem a coach solves. Not just listening. Commenting, sharing, responding to each other.

That engagement pattern is a signal. These people are actively thinking about this problem right now.

The Meta ad campaign was built around that exact conversation.

Cost per booked call: $35. Zero audience targeting. The signal did the work.

Here's what all three examples have in common.

In every case, the prospect was already in motion. Already thinking about the problem. Already in a buying window.

The outreach didn't create demand. It showed up at exactly the right moment to meet demand that already existed.

Most consultants try to create demand through volume. More messages, more ads, more content.

The signal approach reads demand that already exists and shows up at the right moment.

Your next client is broadcasting right now. The question is whether your system is reading them.

If you want to see what signal monitoring looks like for your specific market, let's talk.

Book Your Free 15-Minute Intro Call

Talk soon, Kara