• Kara McMaster
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  • Your site isn’t optimized for AI (and it’s costing you)

Your site isn’t optimized for AI (and it’s costing you)

The part nobody tells you... but AI quietly punishes.

Here’s something most business owners don’t realize:

Your website might look great…
but AI can’t actually understand it.

Not because you did anything wrong.
But because websites were never built for tools like ChatGPT, Perplexity, or Claude.

And that’s where the disconnect is happening.

You created your site for humans.
AI reads it like a robot.

And when a robot can’t understand what you do?
It simply doesn’t recommend you.

That’s the part no one is talking about.

It’s not that your website is “bad.”
It’s just not structured in a way AI can read clearly.

Things like:

– Titles that make sense to people, but not to machines
– Images that look beautiful, but slow everything down
– Pages AI can’t figure out how to “file” or categorize
– Important details missing because no one told you they mattered

None of this is obvious.
Most designers don’t explain it.
Most business owners have no reason to question it.

And yet… this is the stuff AI relies on to decide who to recommend when someone asks:

“Who’s the best business coach for service providers?”
“Which consultant can help me with X?”
“Who actually gets results?”

AI isn’t judging talent.
It’s judging clarity.

If your site isn’t clear to a machine — even if it’s gorgeous to a human — it becomes invisible.

That invisibility is costing business owners more than they realize.

The good news?
This is fixable — quickly, simply, and without needing to be “techy.”

That’s why I’m hosting a 45-minute workshop that shows you exactly how to make your website readable and recommendable by AI tools in 2026.

It’s $47, the replay is included, and it’s designed for people who do not speak tech.

If you want the details, reply “details” and I’ll send everything over.

— Kara